L&D School: Online learning module
Develop internal marketing content
Create appealing communication for your target group
In this training, we want to share our knowledge and best practices for appealing and effective internal communication. We will show you which methods, formats and tools we use for internal content marketing and what we pay particular attention to.
Duration of the module
In this online training ...
you will find out why internal communication is so important and how you can use which formats effectively.
you will learn the relevant basics of communication psychology.
we will show you practical tools and examples for the creation and internal distribution of marketing content.
Exciting for the roles
Video Producer
Communication Manager
Learning Coach
The contents
Basics
Why is good communication essential?
In today’s fast-paced world of marketing, it is crucial that messages are conveyed clearly and concisely. Crisp communication in the right format is essential to capture and hold the attention of your target audience.
Basics
Which format is suitable for which purpose?
When developing marketing content, choosing the right format is crucial in order to effectively convey the desired message and optimally reach the target group.
Basics
What psychological principles should I know?
Internal communication is an essential part of day-to-day business and has a significant influence on corporate culture, employee satisfaction and the efficiency of work processes.
How-to
Text-based communication
Effective text-based communication is crucial to getting information across quickly and efficiently. On this card, our expert shares some strategies and tools to optimize your text-based communication.
How-to
Image-based communication
Image content is a powerful tool to take your internal communication to the next level. Colors, visualizations and image formats allow you to convey your messages directly and effectively.
How-to
Audio and video-based communication
Audio and video formats are powerful tools for internal communication. They bring information to life, increase attention and promote understanding.
How-to
Communicate live and online
Basically, every (virtual) meeting is an opportunity to promote content internally. Our internal experts explain what you should look out for, which formats you can use and how best to proceed.
Summary
Key messages & recommendations
What was that again? This card shows an overview of the most important key messages in this training and summarizes the how-to tips from our internal experts.
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